Engineer Hani Talaat
Chairman
Chairman of the Alexandria Agricultural Company and other companies operating in the agricultural sector of which the Talaat Mostafa family has significant holdings since the year 2002. He is also board member of the real estate and tourism companies that are controlled by the Talaat Moustafa Group Holding Company. He received a Bachelor’s degree in Civil Engineering from the University of Alexandria in 1978.
Founder and visionary behind the company and Chief Executive Officer since 1984
Mohamed Hani Talaat
Chief Executive Officer
Mohamed H. Talaat graduated from Northeastern University in Boston, Massachusetts with a dual major in Management and Finance. In the US, he worked at Aviva Life Insurance Company, in addition to The Boston Consulting Group. This experience in the US corporate world in addition to his educational background, established his vision for the future.
Upon returning from the United States in 2008 Talaat joined Alexandria Agriculture Company and assumed the position of Deputy CEO. He co-founded and led the launch of Lamar Egypt, where his input and leadership were key to the success of the company in the competitive Egyptian market. Today the company is a significant force in the local market, and established solid steps in creating a prominent regional and global presence.
Talaat is a member of YPO, Young Presidents’ Organization, since 2019. In his free time he enjoys watching football and spending time with his family.
Islam ElDairy
Chief Global Officer
Holds a B.sc in mechanical Engineering (AUC) and a MBA from Edinburgh Business School. With over 20 years commercial experience in go-to-market setup in emerging markets (MEAP REGION) with more than 18 countries of direct operations. Ex-; Mondelez Mashreq, Unicharm MENA, Hero MEA
Ahmed Hassanein
Chief Operating Officer
Industrial engineering background from Alexandria University in the year 2000 and Certified in production and inventory management (CPIM). Ahmed started his career as a plastic injection molding maintenance engineer, followed by his journey in supply chain at one of the global multinational companies in FMCG field; taking place as a production engineer for a global tea factory brand.
Furthermore, moved to factory Manager and team leader for ASIA AMET RUB region (Asia Africa Middle East Turkey Russia Ukraine and Bella Russia). From here, moved to planning, logistics, distribution, warehousing, customer service, clearance, and regulatory affairs corporate head roles to accommodating around 20 years of experience managing all supply chain sub functions before joining Lamar as SC director October 2019.
Amr Bishara
Chief Marketing Officer
Amr Bishara is a seasoned marketing professional with 17 years of experience in the fast-moving consumer goods (FMCG) industry, working with leading local and multinational companies. He holds a Bachelor’s degree in Electronic and Communications Engineering and earned his MBA in 2012, equipping him with a unique blend of technical and business acumen. Throughout his career, Amr has demonstrated expertise in developing and executing successful marketing strategies, driving brand growth, and delivering impactful results in highly competitive markets.
Islam Hafez
Sales Director
Islam started his journey in the commercial field in the Egyptian market, by having the experience of being an owner of a private business that contributed to build a high level of ownership and accountability, helping a lot in his success story with Lamar. Back to 2012 when he decided to join Lamar as a part of commercial team having several roles in the local market and international markets putting Lamar as a one of key players in Milk & Juice market. With a teamwork spirit, insistence & hard work, now Islam is the Sales Director and he is responsible for leading the channel expansion & development
Dina El Attar
Human Resources Director
With over 18 years of experience in the fast-moving consumer goods (FMCG) industry, Dina has established a reputation for fostering a dynamic and inclusive workplace culture. As the Human Resources Director at Lamar Egypt, she is committed to aligning HR strategies with business objectives to drive organizational growth.
Throughout her career, Dina has successfully led various HR initiatives, including talent acquisition, employee engagement, performance management, and leadership development. Her deep understanding of the FMCG gained mainly from Nestle Waters and Juhayna Food Industries enables her to effectively navigate the unique challenges and opportunities within this fast-paced sector.
Mohamed El Assal
Associate Director – Revenue Growth & Expansion
18 Years of sales experience in FMCG in commercial sector. Joined Lamar in August 2022 & before joining Lamar , held various positions in Egypt Market , such as RSM in Danone, Commercial Development Manager in Danone, National Key account Manager HORECA in Coca-Cola , RSM in JUHAYNA
Holds a BSC in Electronics & communication engineering from the Arab Academy for science & technology & maritime transport
Mina R. Gayed
Associate Director - Sales Planning & Development
With +16 years of experience in FMCG market, Mina started his career in sales planning field for 14 years at EDITA food industries in several functions of planning and development. In 2021, Mina enriched his experience within the Cola-Cola System as Commercial Excellence Manager for Coca-Cola bottling Egypt.
Mina joined Lamar in 2022 as a Sales planning & development Associate Director to lead the shaping, optimization & enhancing the sales processes in light of company strategies.
Ahmed Farid
Associate Director Finance
Ahmed Farid Holds a B.sc in Accounting and Business Administration and an MBA from AAST School, with over 20 years of experience in the financial field in FMCG, Accounting firms, and the healthcare industry in local and multinational firms. Throughout his career, Ahmed demonstrated expertise in developing and the application of ERP systems (SAP) in many organizations, enhancing corporate governance, policies, procedures, effective controls, and financial performance.
Emad Frances
Head of Digital Transformation
Emad is the Head of Digital Transformation at Lamar, where he leads the company’s digital strategy and roadmap. With over 12 years of experience, he is specialized in business intelligence, SAP ERP implementation and integration, focusing on optimizing processes and enhancing customer experiences through innovative digital solutions.
A graduate of the Faculty of Computer Science at Ain Shams University, Emad began his career at Edita Food Industries as a software developer. During his tenure, he gained extensive experience by implementing and integrating various technologies, including SAP, business intelligence, and analytics. His passion for leveraging technology and data continues to drive value and operational excellence at Lamar.